Brit Pet Food South Africa
Premium Nutrition Without the Premium Price
Walk into most South African vets or pet retailers, and you’ll quickly see just how many food options are available for dogs and cats of all needs and budgets.
With so many choices available, it can sometimes feel difficult to know which one is the right fit for your dog or cat, especially when you’re trying to balance quality nutrition with affordability.
That’s where Brit South Africa comes in.
Brit offers high-quality, balanced meals for dogs and cats, designed to support everyday health without the premium price tag.
It’s trusted, honest nutrition that makes sense for real life budgets.
Think of it as: dog food that went to private school… at public school fees.
A Brand Built on Heart
Brit is made by VAFO, a family-run business from the Czech Republic with over 30 years of experience in premium pet nutrition. Trusted in more than 85 countries, they've never lost sight of what matters most: pets first, always.
Being family-owned means decisions are made with animals in mind — not shareholders. That looks like:
- High-quality, natural ingredients your pet actually thrives on
- Carefully controlled production for consistent, safe, tasty meals
- Ethical practices and responsible sourcing
- Ongoing recipe research to nail the sweet spot between taste and nutrition
Cube Route is the official importer and distributor of Brit pet food in South Africa. They import Brit products directly from the Czech Republic and distribute them to local retailers and veterinary practices nationwide.
As the proud and exclusive importer of Brit Premium by Nature, Cube Route brings a brand known for its commitment to pet health, balanced nutrition, and quality ingredients to South African pet owners, making premium nutrition more accessible, one bowl at a time.
What Goes Into Every Bowl
Brit recipes are built around real, natural ingredients — the kind that actually make a difference. And just as importantly, here's what's not in Brit: no soy, no GMOs, no fillers, no questionable additives — and no animal testing. Ever.
Meat comes first
45–55% real meat — supports strong muscles and healthy growth
Oats
Gluten-free oats for steady energy for active pets
Collagen
Collagen, crustacean shells and green lip mussels for natural joint support
Salmon Oil
Salmon oil is a natural source of omega-3 fatty acids for healthy skin & a shiny thick coat.
Fruit & Herbs
Chamomile, cloves, citrus, rosemary, turmeric and dried blueberries for antioxidants for digestion and immunity
Better for Pets. Better for the Planet.
Brit takes its environmental responsibility seriously:
- Recyclable packaging
- Renewable energy across production
- Responsibly sourced ingredients
- Reduced emissions throughout the supply chain
Brit is also a founding member of the Pet Sustainability Coalition — a global initiative working to improve sustainability across the entire pet industry. Because caring for pets means caring for the world they live in.
We're Here to Help
Not sure which food is right for your pet? Our South African support team is happy to help — even if your cat decides to join the call.
Email: brit@cuberoute.co.za
Whatsapp: +27 60 446 6477
Give us a call (select option 2): +27 10 597 2222